My normally quiet town of Perugia has once again been inundated with tourists from Italy and beyond for the annual Eurochocolate festival. The usually pristine Corso Vannucci, which runs through the center of Perugia, fills up with big white tents, where Italian and European chocolate vendors set up their stalls each morning.
On one hand, this is a good thing. I mean hey, it’s a chocolate festival, and who doesn’t like the idea of that? It lasts a week and a few of the stands offer tiny cups of the thickest hot chocolate – sometimes spiced – for around a Euro. As the season changes to fall, I can’t think of a better way to stay warm.
On the other hand, I don’t enjoy crowds of meandering tourists. Since I live in the center of town, all of my practical shopping takes place in the center as well. During Eurochocolate, this means that a grocery shopping trip is a slow, frustrating swim through people who ironically walk straight into you as soon as they see, with eye contact, that you’re in each other’s paths. It’s one thing for a street to be bustling and full of local people, it’s another thing when it’s full of only tourists. Add that to the music blaring from speakers throughout the Corso, just for the festival, and it’s not such a relaxing walk. Of course, since none of the chocolate tourists actually live here, as soon as I get into the supermarket it’s business as usual (though the daily chaos of my small supermarket is another story).
Yet it’s actually worth it to walk outside, even during this chaos. I can’t complain about the lingering scent of chocolate in the air, nor can I complain about that delicious hot chocolate. The festival was also a reason for me to make a new friend – an American living in Florence who came down just to see what Eurochocolate was all about. Not only that, at Saturday night’s milonga, I shared some beautiful tangos with a man visiting from Cesena, up north. He came just for the festival. And I got to dance with him.
Did I buy any chocolate at the festival? Well, no. While there are plenty of tastings and the chocolate isn’t TOO pricey (but still…), I feel like the festival is quite full of Nestle (who now owns Perugina), Milka and Lindt – brands I can find just about anywhere. There are plenty of other vendors from Italy and the rest of Europe, but the chaos of visitors is again what deters me. So I continue to buy my usual bar of dark chocolate in the local supermarket for half the price.
Does your city hold any events that attract a lot of visitors?
*This post was written for AffordableCallingCards.net, the expat community site where you can also buy calling cards to Italy. You can click here to read more posts about expat life written by myself and other bloggers.



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10 users responded in this post
Chooooooocolate!
I’ve only been to Perugia’s EuroChocolate Festival once….but, Yum!
Mmmmm! My favorite chocolate is actually
Tuscan, even better than the French.
Simba – there is some great chocolate from around Italy, for sure! I love that they spice their chocolate with chili pepper, or sometimes cinnamon… and sometimes there is even lavender. Heaven!
The Ghanaian town I lived in had a religious festival every year; During it, population went from 2-3000 to maybe 10-15000. People *everywhere*, tents set up in streets, in fields, etc.
This was happening during my first 2 weeks in my village. I spent a lot of time hiding in my room. I enjoyed it a lot the next couple years, though.
oh how lovely!!! We SO enjoyed going there during the festival in 07. Couldn’t get enough of the hot chocolate with sambuca
Ok youre not getting rid of me so easily – I just got fed up with some of the venal types in BsAs thinking they had the inside track on my soul!
couldnt finish this -Havent seen real chocolate or anything other that bread and pasta for four months – wake up dreaming still about sushi, broccoli, veal marsala.
Where would you go to a milonga for your despedida? I want to get your character right and not bung her in a tourist place on callao
Mmmm sounds great…
Funny you writing about this festival, as I have a friend who is in Perugia about now. Apparently there is a tango weekend there. I’m sure you may know about it, but if not, the details are here :
http://www.tangoinaction.com/italy.htm
I didnt realise the chocolate festival was such a big thing. But then hey we are talking about chocolate
Yes I bet the smell is driving you mad…
Hi Captain Jep!
Oh but every weekend in Perugia is a tango weekend!
I know the (great) tango community very well here as I lived and danced here before – in fact I may be starting to teach some classes here next month. By the way, if anyone wants to know, Saturdays in Via della Cupa 9 there is a lovely traditional milonga.
With regard to the link you gave me – the organizer is a dear friend of mine so thanks for posting it – he’ll be glad to know word has gotten around!
Well, I think I’ll eat some chocolate right now.
Well you know – resistance is futile!
You may well meet Michael from England this weekend – tell him Jonathan says hi! If he gives me a good report I may well have to come myself one day..
All the best (oh and have I said it already? I love your blog – long may it continue.. )
CJ
Ha! A huge number of those tourists were the Americans from Naples. Your chocolate festival is hotly advertised here among the expats… but I can only enjoy your lush picture since I never have wanted to drag three kids through the crowds and call it a ‘vacation’.
But how about that chili pinched dark chocolate! Mmmm.
Thanks for this wonderful blog.
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